Category Archives: Google

Search engine optimization seo tactics keyword research and deo strategy

It seems that everyone talks about SEO, but the conversation is typically waist deep. The reason why is, if they spilled their most cherished testing methodologies, two things would happen your competition would use them against you and  search engine engineers would use that information to adapt filters to offset the effectiveness of certain techniques.

Keyword Research, SEO and Missed Opportunity

Looking at this from the perspective of SEO serving a means to an end to facilitate a goal, that goal is to deliver the most relevant and targeted traffic possible to specific landing pages within your website. Sounds simply enough, but breaking this down even further to a low-tech perspective, this boils down to which keywords you use to target users and what percentage of market share they represent.

Obviously, the more competitive or lucrative the keyword, the stronger on page and off page considerations need to occur in order to offset the magnitude of the volume, density or authority of content from the other websites targeting this traffic / keywords and key phrases, for the very same reason you are.

The fact that conversion is the spine of what type of economic endeavor you can execute based on the return on investment you will need to continually push the envelope of relevance, content, link acquisition and ongoing maintenance or revisions to the site itself, budget is a definitive factor which correlates to just how hard your push for the more competitive keywords can be.

That is why this alternative tactic is equally as appealing as targeting the most competitive or lucrative key phrases, it suggests you broaden your scope to embrace something more dynamic and practical (targeting semantic keyword clusters) instead of stand-alone rankings.

My friend Russell Wright from themezoom.com has defined this principle eloquently and knows more about SEO than 99% of the so called search engine optimization community. This one principle known as the “qualified less imperfect” (QLI) score. Russell summarizes how potential search engine algorithms sculpt relevance score and position and how you can use simple search operators to test the competitiveness of keywords; but more importantly how those keywords fit into a larger schema is what matters. He discusses this principle in detail in the basement silo lectures (link below).

I am not going to get into what they are all about (as it is only one of hundreds of SEO principles), as this is not an affiliate speal, it’s just an acknowledgment to someone who really knows their stuff and in my honest opinion is one of the foremost keyword experts out there who we have the opportunity to glean tactics from which when applied distinguish the amateurs from the pros.

There will be related links at the end of this post which you can feel free to explore, and I would highly suggest you do if you are looking for truly revolutionary and actionable intelligence that you can apply and put to work on your behalf.

These guys eat search engine algorithms for breakfast and spit out a private arsenal of SEO tools that most people would merely drool over. The ultimate objective and prime motivating factor…SERP (search engine result page) domination through using the semantic connectivity of the web, site architecture, value proposition, conversion funnels, call to action and affiliate enterprise that makes the whole client based SEO model virtually obsolete.

All of this starts and ends with one simple facet – “keywords”… If you fail to understand the depth or breadth of your market, you will only scratch the surface and target the same old generic keywords that millions are competing for.

Without giving away the farm on this one, the main distinguishing factor between high-level advanced SEO and run of the mill “generic” SEO implementation is the ability to  grasp your market’s scope (b) identify trends, seasonal patterns and search behaviors and  actually build this into a system whereby it can be replicated regardless of industry, market or niche.

In the past we discussed how to identify your competitor’s keywords, how to find keywords using a low-tech related search and wonder wheel method, how to use keyword modifiers to expand semantic keyword traction and which keywords are most profitable…But what about the missed keyword opportunities that exist do to relying on a narrow base of keywords or phrases to drive the lion’s share of traffic.

Keywords translate to dollars and sense, the more relevant they are to your business offering, the more diverse they are based on the mind-set of the person searching, and the delivery of relevant, persuasive actionable choices the visitor is presented with all determine the extent of conversions your website experiences from the aggregate overlapping variables.

You also have to consider the barrier to entry, the virtual SEO tipping point (where on page and off page SEO meet relevance, domain and page authority) to create a dominant SERP position, and just how much it is going to cost and how much time it is going to take to bag a competitive keyword or keyword cluster.

If you want to see fantastic returns on SEO, then you have to excel where others merely get by. This is in how deep you dig to find profitable keywords (meaning high traffic yield and low competition), how you employ your content development strategy and what types of CMS (content management system) you have in place and whether or not it is SEO friendly or pliable enough to change overlapping components which could create duplicate content and create null sets in your data which push you further away from the top results for any given keyword.

We have written a few pieces on SEO for Large Websites, considerations for sitewide server side includes, how to wire an ideal SEO friendly Template and even created free SEO Plugins that rival the most popular and widely used plugin ever devised for WordPress.

Why, because that is our way of saying thanks for being a part of this burgeoning new industry. Nothing stays the same for long in the SEO community, it is truly a continual work in progress. My only suggestion to those searching for more information, data, knowledge, strategies, SEO tactics or techniques is to keep an open mind and  don’t be afraid to try things for yourself and  don’t think you know it all, because you don’t.

SEO involves testing hundreds of recipes to find the one that works, and just because it works now, there is no guarantee it will work later. So, the takeaway here is, it’s all about your toolbox and focusing on primary metrics that add value beyond the scope of the purpose of SEO.

That means engaging link-worthy content, value for your community all served up through an SEO friendly platform based on solid market intelligence, competitive analysis and superior conversion optimization.

There is no substitute for impeccable keyword research, why settle for a few keywords, when with the same effort you could have dozens, hundreds or thousands of multiple keywords all working for you based on solid search engine information retrieval protocols.

We have only scratched the surface of this conversation in context to what elements you can take away from the undertones. What happens next is up to your own willingness to learn, apply and push the envelope of relevance and conversion.

google optimizasyonu seo

evet arkadaşlar kendi tecrübelerimden başlayarak ufakda olsa google optimizasyonu için fikir verelim.Öncelikle arkadaşlar benim deneyimlerinden biri olan googlenin titleye çok önem vermesi.Sitemizde titlemizi pek uzatmayalım abartmayalım.Google titlede olan kelimeleri karıştırarak farklı keywordler üretiyor.Meta olayınıda sitemizde pek abartmayalım.saçma sapan yüzlerce kelimelik metalar oluşturmayalım.Sitemize günlük olarak 1-2 tane özgün makale ekleyelim.sitemiz yavaş yavaş google de ilerlemeye başlayacaktır.Şimdi sıra geldi püf noktasına özgün içeriğimizi düzenli yazıyoruz.Metalarımız titlelerimiz herşey güzel.Şimdi sitemize fayda sağlaması ve rakiplerinizden sizi bir adım öne çıkarabilecek yöntem olan backlink almak lazım.backlink alırkende tutup Pr5 6-..10 gibi yuksek prli backlinkleri almayalım.Sitemiz daha yeni ise buna Pr2-3 birkaç tane link aldıkmı yeterli olacaktır zaman geçtikçe P3-4 eklenmesi daha iyi olur.Gerçi ben backlink olayına pek önem vermem her zaman için özgün bir site rakiplerinden 1 adım önde oldugundan eminim.Belki anlattıklarım pek işinize yaramayacak ama birşeyler paylaşmaya çalıştım.

google pagerank pr güncellemesi

Arkadaşlar dün gece google Pr güncellemeye başladı.Pr3 olan video sitemiz dün gece itibarıyla Pr0 oldu.İnşallah sizlerin pr değeri yükselmiştir.Ama pr değerleri aşırı yükselen arkadaşlar şu an için pek sevinmesinler düşüşler olacağından eminim.Hiç ilgilenilmeyen sitelere Pr2-3-4 sağıtmış google bu normal değil..

how to add blogger read more function to customized template

As announced yesterday, Blogger have now enabled selective post summaries for our blogs. This means we can add a “jump break” in our posts, after which any content will only be visible on item pages.

Those of us using customized templates will probably need to add the code required for this function to work. In this article, I’ll explain how easy this is to implement, as well as some helpful hints for customizing the “Read More” link.

Will the “Read More” feature work for my customized template?

For most Blogger users, adding the code required for Blogger’s post summaries will enable selective summaries without error, even if you’ve already added the code to summarize your posts using the <span class=”readmore”> hack.

The only templates this method will not work with is those which have added an automatic post summaries hack, which summarizes the posts based on the number of characters or words. This is because such customizations ignore any code added to the body of our blog posts and don’t register Blogger’s Jump Links.

If you’d prefer to use Blogger’s Read More function than your current automatic post summaries, the simplest way to adapt your template is to remove references to the post summaries script – anything between the <script> and </script> tags used for your particular method.

If in doubt, refer to the author of the particular version of this script you are using.

How to add the code required for Blogger-powered post summaries

In order to add the “Read More” function to a customized template, we only need to add a few lines of code to our template’s HTML.

If you’re adding this code to your blog template, it is best to first add a new (or test) post in which a Jump Link is added. This ensures we can check our template customization to ensure everything works well beore saving.

To add a blog post with a Jump Link…

Simply create a blog post using Blogger’s new post editor. This can be done either through Blogger in Draft, or by enabling the new post editor in the Settings>Basic tab of your Blogger dashboard.

Alternatively, you can edit your post in Edit HTML mode, and type <!-- more --> where you’d like the jump link to appear.

Ensure you have some content both above and below the Jump Link. Then publish your blog post.

If Jump Links have not already been enabled in your template, the post will appear in full. In this case, continue reading to learn how to add the code for Jump Links to your Blogger template code.

o add the code for Jump Links functionality to your Blogger template…

Go to Layout>Edit HTML in your Blogger dashboard and ensure you have checked the “Expand widget templates” box.

Then using your browser’s search function, locate the following line of code:

<data:post.body/>

Depending on your individual template, you may find this enclosed between <p&gt or <div> tags. We need to leave these tags intact.

If you’ve added any other “Read more” hacks to your template (or have added other conditional statements to the Blog Posts section), you may discover more than one instance of <data:post.body/>. If this is the case, you need to edit the section which has <b:if cond='data.blog.url != data:blog.homepageUrl> a line or two above this.

Immediately after the <data:post.body/> line, add the following few lines of code:

<b:if cond='data:post.hasJumpLink'>
<div class='jump-link'>
<a expr:href='data:post.url + "#more"'><data:post.jumpText/></a>
</div>
</b:if >

Then preview your changes. If this has worked properly, your test post should display only the content added before the Jump Link. If you receive errors, or this technique did not enable the summaries, clear your edits, check the code you’ve added and begin again.

Styling the “Jump Link” and other interesting ideas

Now that we have “jump links” enabled by default in our Blogger templates, there are some useful and interesting tricks we may do to style the actual link and other properties of summarized posts.

Here’s a few ideas to get you started.

Change the “Read More »” text

This is the simplest customization we can make. Simply go to Layout>Page Elements and click the “Edit” button for your Blog Posts gadget.

On this pop-up page, you can alter the text to something more suitable if desired.

Styling the “Read More » text

The “read more” text (or whatever phrase you may have changed this to) is enclosed in a <div> with the class of “jump-link”. This enables us to add CSS to our <b:skin> section to affect the style of this particular link.

For example, the following CSS will give the Jump Link a red background, with white text and 3px of padding, thus overriding any other style statements for any instance of this particular link:

.jump-link a {
background: #ffff00;
padding: 3px;
color: #fff;
}

We could also add a :hover property with different colors for the background and text to create a different effect when a reader hovers over the “read more” text:

.jump-link a:hover {
background: #000000;
padding: 3px;
color: #ccc;
}

If you’re fairly confident with CSS, you could easily adapt these examples to include background images, rounded corners, and indeed any property which would work with a link in the post.

Replace “Read More &raquo” with an image

Those who would prefer to use a linked image instead of a plain text link can replace <data:post.jumpText/> with image tags, like this:

<b:if cond='data:post.hasJumpLink'>
<div class='jump-link'>
<a expr:href='data:post.url + "#more"'><img src="url_of_image" border="0" alt="Alternative text" /></a>
</div>
</b:if >

Where “url_of_image” is the true URL of your image as hosted by your image provider (Picasa Web Albums is my current preferred option, and free to boot!).

Display image “thumbnails” on non-item pages

I rather like the hacks which enable automatic post summaries with image thumbnails, so was very interested to see if a similar solution can be used along with our Blogger Jump Links.

Unfortunately, our summarized posts do not (yet) offer an extra class to which we can add attributes for images displayed within them. Instead, we can use some conditional CSS to alter the size (and alignment) of images on non-item pages.

Here’s the work-around I’ve successfully used so far:

Go to Layout>Edit HTML and locate the closing ]]</b:skin> tag using your browser’s search function.

Immediately after this line, add the following code – adapted to your personal preferences of course:

<b:if cond='data:blog.pageType != &quot;item&quot;'>
<style>
.post-body img {
img {
max-width: 100px;
width: expression(this.width > 100 ? 100: true);

float: right;
}

<style>

</b:if>



Change 100 to a different dimension if you prefer your images to be wider or narrower than 100px.

If you prefer images to be aligned to the left, you can alter float: right to float: left instead. Delete this line altogether if you’d prefer the image to appear in the same alignment as specified in your post.

This technique is a variant of Blogger Tricks’ Larger HQ Images hack, but instead of enabling wider images, we’re using this to create thumbnails. By using the max-width property and omitting any references to height, we ensure images smaller than the specified width will not appear distorted.

To use this technique, ensure you add an image close to the top of your post, before the Jump Link. On non-item pages, this image will appear no wider than your specified width.

Issues with the sidebar shifting beneath blog posts after adding Jump Links to posts

Many people have reported that their blog’s layout appears distorted after adding Jump Links to their blog posts. For some layouts, the Jump Link causes the sidebar to shift beneath the blog post, as though the link is outstretching the boundaries of the post section.

In the comments of my announcement post, baburhosting explained that this is because the Jump Link is somehow inserted between the opening and closing DIV tags in the HTML of a blog post.

baburhosting recommends to view any posts to which Jump Links have been added in Edit HTML mode and delete any <div> and </div> tags you find (full details may be found on this blog post).

The Blogger Team are aware of this situation, and I assume this glitch will be resolved soon.

What do you think of this new function, and possible customization techniques?

I hope this article fully explains how to add functionality for Jump Links to customized Blogger templates, and offers some insights as to how we can further customize the appearance.

Please feel free to let us know your opinions and any ideas for further customization of the Jump Link and summarized posts by leaving your comments below.

Google SEO Starter Guide

Webmasters often ask us at conferences or in the Webmaster Help Group, “What are some simple ways that I can improve my website’s performance in Google?” There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic. We thought it’d be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites’ crawlability and indexing.

Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.

So, the next time we get the question, “I’m new to SEO, how do I improve my site?”, we can say, “Well, here’s a list of best practices that we use inside Google that you might want to check out.”

Update on July 22, 2009: The SEO Starter Guide is now available in 40 languages!

Site İçi Google Arama Motoru Yapma !

Googlenin size sunmuş olduğu hizmetlerden biride site içi arama motoru yapmanızı sağlıyor. Buraya tıklayarak google nin arama motoru yap servisine giriyorsunuz burdaki formları kendi sitenize göre oluşturun ve en son adımda size vermiş olduğu kodu sitenizin neresinde arama motorunun durmasını istiyorsanız kodu o yere göre ayarlayın burası sizin tasarımcılığınıza kalmış birşey … evet diyecek olduğum bunu yaptıktan ziyaretcilerinizin buradan yaptığı armala sitenize göre yapılcaktır diğer siteleri aramaya karıştırmayacaktır.

Tüm Sayfaların Pr Değerini Öğrenme !

Sitenizde tüm sayfaların pagarankını öğrenebilirsiniz. Sayfalarınız tek tek pagarank değerlerini öğrene bilirsiniz. 1000 sayfaya kadar geniş bir döküman sağlıyor.

1- http://www.rightscripts.com/pagerank/

2- http://www.websitepromotion4you.com/show_internal_links.php

3- http://seoanalytic.com/tools/internal_pagerank_checker/ (üyelikli)

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